How Did Jerry Jones Make His Fortune? A Look at the Wealth of the Dallas Cowboys Owner

Jerry Jones is a name synonymous with success and wealth. Born in Los Angeles, California, he rose to fame as the owner of the Dallas Cowboys, one of the most valuable sports franchises in the world. But how did Jerry Jones make his money? What was his path to becoming a billionaire NFL owner? In this blog post, we will explore the various ventures that led to Jones’ immense wealth, from his early life and education in Arkansas to his success in the oil industry and franchise ownership. Through this exploration, we hope to shed light on the remarkable success story of Jerry Jones and inspire others to pursue their dreams with passion and perseverance.


Jerry Jones is a name that resonates in the world of football, from his early days as a college football player to his current position as the owner of the Dallas Cowboys. However, beyond the football field, Jones is also known for his wealth and business acumen.

Born in Arkansas in 1942, Jerry Jones attended college at the University of Arkansas where he played football. After college, he went on to become an entrepreneur, building his name and fortune through various business ventures.

Today, Jerry Jones’ net worth is estimated to be over $8 billion, making him one of the wealthiest people in the world. His success can be attributed to his ability to identify opportunities, take calculated risks, and persevere through challenges.

Throughout his career, Jones has proven himself to be a shrewd businessman and masterful negotiator. He gained prominence in the oil industry with the establishment of Jones Oil and Land Lease, which later became one of the largest privately held drilling companies in the United States.

In addition to his business ventures, Jones also made a strategic move into sports ownership when he purchased the Dallas Cowboys franchise in 1989. Under his leadership, the team has experienced both highs and lows but remains one of the most valuable franchises in the world.

As a philanthropist, Jerry Jones has donated millions of dollars to various charitable causes, including education, healthcare, and disaster relief. His legacy will undoubtedly continue to inspire entrepreneurs and football fans alike.

In this post, we’ll take a closer look at how Jerry Jones became one of the wealthiest people in the world and explore some of the key factors that contributed to his success.

Early Life and Education

Jerry Jones, the owner of the Dallas Cowboys, was born in Los Angeles, California but raised in Arkansas. He attended the University of Arkansas, where he played college football as an offensive lineman for the Razorbacks.

After graduation, Jerry Jones briefly tried his hand at professional football before turning to the oil business. His father owned a successful oil drilling company, and Jerry learned the ropes of the industry from him. In 1971, Jones founded Jones Oil and Land Lease, which focused on drilling for oil and gas in Arkansas.

Jones’ background in football significantly influenced his approach to business. He believed in teamwork, discipline, and hard work as essential components of success, traits that he developed on the field as a player. He also understood the importance of taking calculated risks, much like calling a play in a game.

Jones’ business acumen only grew over time, and by the mid-1980s, he had amassed substantial wealth through his oil ventures. This wealth would prove crucial when he later purchased the Dallas Cowboys.

In summary, Jerry Jones’ early life and education provided him with a solid foundation for success in both the oil and sports industries. His experience playing college football taught him crucial values that he carried into his business endeavors, helping him become the wealthy and successful entrepreneur he is today.

Jones Oil and Land Lease

Jerry Jones is not just a successful sports owner, but also an accomplished businessman who made his fortune through savvy investments in the oil and gas industry. One of his most notable ventures was Jones Oil and Land Lease, which he founded in 1970.

The company’s primary focus was on drilling for oil and natural gas in Arkansas, where Jones had grown up and attended college. Using his knowledge of the industry and connections within the state, he quickly grew the business into one of the most successful independent oil companies in the region.

Jones Oil and Land Lease was known for taking risks, often drilling in areas where other companies had failed. This willingness to go against the conventional wisdom paid off handsomely for Jones, as his company discovered several major oil fields that helped to sustain its growth over the years.

One of the keys to the success of Jones Oil and Land Lease was its emphasis on innovation and technology. The company was an early adopter of new drilling techniques and equipment, which helped it to stay ahead of the competition and maximize its profits.

In addition to its exploration and production activities, Jones Oil and Land Lease also engaged in land leasing, providing a steady stream of income from royalties and lease payments. By acquiring large tracts of land in key areas, the company was able to secure its position in the industry and ensure its long-term viability.

Overall, Jerry Jones’ success with Jones Oil and Land Lease is a testament to his entrepreneurial spirit, strategic thinking, and deep understanding of the oil and gas industry. It also highlights the importance of taking calculated risks and investing in innovation in order to achieve long-term success in business.

Dallas Cowboys Franchise Ownership

The Dallas Cowboys are one of the most recognizable brands in sports, and Jerry Jones is the man responsible for their continued success. After purchasing the team in 1989 for $140 million, Jones quickly set about transforming the franchise into a powerhouse both on and off the field.

Under his ownership, the Cowboys have won three Super Bowl championships and become one of the most valuable teams in all of sports. As of 2021, Forbes estimates the Cowboys’ value at over $5 billion, making them the most valuable NFL franchise by a significant margin.

Jones has been praised for his hands-on approach to ownership, which includes overseeing every aspect of the team’s operations from player personnel to marketing. His dedication to building a winning culture has helped cement the Cowboys as one of the most popular teams in football, even during periods of on-field mediocrity.

But Jones’ tenure hasn’t been without controversy. In the mid-1990s, he famously clashed with head coach Jimmy Johnson, leading to Johnson’s departure after back-to-back Super Bowl wins. And in recent years, some fans have criticized Jones for failing to put together a consistently competitive team despite the franchise’s enormous resources.

Regardless of any criticisms, there’s no denying that Jerry Jones has left an indelible mark on the Dallas Cowboys and the NFL as a whole through his franchise ownership. His commitment to excellence and willingness to take bold risks have made him one of the most successful owners in sports history.

Other Business Ventures

Jerry Jones is not only known for his ownership of the Dallas Cowboys, but also for his success in various other business ventures. Real estate and technology are two industries that Jones has had a significant impact on.

In the real estate world, Jones has been involved in several high-profile projects. One of his most notable ventures is the development of the Star in Frisco, Texas. The Star is a 91-acre mixed-use development that includes the Cowboys’ headquarters and practice facility, as well as retail and restaurant space. It has become a destination spot for fans and visitors alike, and has helped to revitalize the surrounding area.

Jones has also invested in various commercial and residential real estate projects throughout Texas and beyond. His company Blue Star Land has developed several properties, including master-planned communities and office buildings. Through these ventures, Jones has demonstrated a keen eye for real estate opportunities and a knack for successful development.

In addition to real estate, Jerry Jones has also been involved in technology. He was an early investor in CompuServe, an online service provider that was popular in the 1980s and ’90s. Jones recognized the potential of the internet and was ahead of his time in seeing the value of online communication and commerce.

More recently, Jones has invested in a number of tech startups. For example, he was an early investor in DraftKings, a popular daily fantasy sports platform. He also founded Blue Star Sports, a company that provides software solutions for youth sports organizations. Jones understands the importance of technology and its role in shaping the future of business and society.

Overall, Jerry Jones’s success in real estate and technology highlights his entrepreneurial spirit and ability to identify promising opportunities. Through these ventures, he has not only built wealth and success for himself, but also created jobs and contributed to the growth of various industries.

Philanthropy and Legacy

Philanthropy and Legacy

Jerry Jones is not only known for his success in business and sports, but also for his commitment to philanthropy and leaving a positive impact on the world. Throughout his career, he has donated millions of dollars to various charitable causes and organizations.

One of his most notable contributions was the establishment of The Gene and Jerry Jones Family Foundation, which focuses on improving the quality of life for people in the Dallas/Fort Worth area through partnerships with nonprofits. The foundation has supported numerous initiatives, including education, healthcare, and community development.

Moreover, Jones has also been a champion for youth programs such as the Salvation Army, Boys & Girls Clubs, and Special Olympics. In addition, he has contributed to disaster relief efforts and supported military veterans and their families.

Jones’ philanthropic work extends beyond financial donations, as he often uses his platform to raise awareness and gather support for important causes. For example, in 2020, he partnered with the NFL to launch “Inspire Change,” a social justice campaign aimed at addressing systemic racism and promoting equality.

As for his legacy, it is clear that Jones will be remembered not only for his role in building the Dallas Cowboys into one of the most successful franchises in sports history, but also for his dedication to giving back and making a difference in the lives of others. His philanthropic efforts serve as an inspiration for many and will continue to leave a lasting impact long after he is gone.

Ultimately, Jerry Jones’ philanthropy and legacy demonstrate that success is not just about personal achievement, but also about using one’s resources and influence to make a positive difference in the world.
Jerry Jones is certainly a fascinating figure, and his success in different industries and ventures is a testament to his intelligence, determination, and resourcefulness. From humble beginnings in Arkansas, he worked hard to build his oil business, which eventually led him to own the Dallas Cowboys franchise and become a prominent sports figure in the United States. But beyond his financial achievements, Jerry Jones has also made significant contributions to philanthropy, education, and community development. He has left an indelible mark on various industries, and his legacy will undoubtedly continue to inspire future generations of entrepreneurs and leaders. So, as we wrap up this exploration of how Jerry Jones made his money, let us remember that there is no shortcut to success, but with hard work, creativity, and perseverance, anything is possible.

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